iCare is a customer relationship module that provides an easy way to set up and manage gift cards and point-based loyalty programmes with complete reporting through mymicros.net.

iCare provides a suite of CRM modules that delivers a 360° view of your customer’s activities. All the activities are tracked and controlled from a central database allowing you to recognise
your core customers (most frequent and highest spending), as well as methods to attract and measure the development of new customers or less frequent customers, bringing them into your core customer base. Improve the return on your marketing investments by bringing your POS and CRM database together as a single solution.

iCare features:

Enterprise Web Functionality
Gift Card/Stored Value Card
Loyalty, Reward & Recognition Programmes
Campaigning - CRM+

Key Benefits

• Implement POS-based loyalty programmes to support ‘4 Walls Marketing’
• Implement POS-based cashless payment programmes that support gift, debit and credit cards
• Develop methods of identifying and building a database of new and existing customers
• Provide methods to communicate with prospective customers and stay connected with existing customers
• Analyse existing customer purchase activities down to the menu item level
• Benchmark marketing metrics (recency, frequency and monetary matrix)
• Create relevant campaigns and promotions to provide the right offers to the right customers
• Create mailing lists
• Provide services to integrate iCare with your website
• Provide output to outside marketing and CRM support services

Products to combine with:
MICROS 3700 POS
MICROS 9700 HMS
Simphony
eBusiness Solutions