Hotel-booking powerhouses Priceline and Expedia have nothing to worry about yet.
In a research environment, BMW has created a high-tech method for booking a hotel room from the car and enabling guests to proceed right to their rooms, where they can unlock the doors with their car keys using near-field communications.
Talk about automatic booking systems.
Officials say although the system was tested as a prototype, and it should be going live fairly soon.
But, this isn’t a solution which ready for the masses of drivers who don’t own BMWs anytime soon.
Leveraging an existing partnership with Google, BMW has teamed with Micros property management systems and VingCard Elsafe to enable BMW drivers to use their vehicles’ GPS and Internet search features to book and pay for room reservations from the car and then to bypass the hotel front desk and open their guest rooms using their NFC-equipped car keys.