What are the success factors of a good website? We believe it is all about offering appealing and unique content, clear calls to action with added value to your customers, tools for interaction with your guests and a booking path integrated with your hotel systems. Learn more about our solutions for web design, Internet booking engine and strategic online marketing.
webHotel
webHotel is a new e-Commerce hotel product and services platform that integrates OPERA with the content management system Hotel Commerce Platform, enabling MICROS to provide the entire range of products related to website design. The end-result is a truly integrated web presence that drives revenue and makes our hotel client more competitive in the online world.
You can purchase 3 types of services with webHotel:
- webHotel Web Booking Engine
Together with Content Management System (CMS), Experience Management and Integrated Booking Engine, the webHotel Web Booking Engine works with legacy sites and is available for independent hotels and chains who require an integrated booking engine with customization of the look and feel. This product is meant to replace the mylink Booking Engine.
- webHotel Full Service (out-of-the-box)
Independent hotels that require website design, search engine optimization and web booking engine but have a limited budget can choose out of a selection of templates.
- webHotel Full Service
Hotel customers who want custom solutions for custom requirements can use webHotel for a fully customized web presence, also including search engine optimization and customized web booking engine. In addition, via TIG Global – MICROS eCommerce Services, MICROS offers a variety of online marketing services meant to support the hotel’s web presence in generating revenue via their corporate hotel websites, including Search Engine Marketing, Digital Media, and Social Media Marketing.
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webHotel is a new e-Commerce hotel product and services platform that integrates OPERA with the content management system Hotel Commerce Platform, enabling MICROS to provide the entire range of products related to website design. The end-result is a truly integrated web presence that drives revenue and makes our hotel client more competitive in the online world.
Together with Content Management System (CMS), Experience Management and integrated booking path, the webHotel Web Booking Engine works with legacy sites and is available for independent hotels and chains who require an integrated booking engine with customization of the look and feel. This product is replacing the legacy the mylink Booking Engine.
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A strategic online marketing plan allows your hotel to target potential guests, learn even more about theirpreferences and deliver custom content through multiple marketing channels. The ultimate result is a higher conversion of your website and increased direct revenues at lower costs.
Our e-marketing program is offered by our subsidiary, TIG Global. As a digital agency devoted to the hospitality industry for the past 10 years, TIG Global has provided full-service, customized Internet marketing solutions to more than 1.000 clients all over the world – including hotels and resorts, spas, restaurants, hospitality ownership and management groups, and other companies with a need for comprehensive interactive services.
TIG Global’s e-marketing program includes:
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Search engine optimization, to maximize exposure through natural-search rankings.
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Paid-search marketing and digital media, to target guests with specific preferences.
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Email marketing, tailored with personalized messaging.
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Social-media marketing, to increase brand awareness and loyalty.
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Analytics and reporting, to interpret your results and provide new insights.
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