Open Commerce Platform (OCP)

What is OCP?

Open Commerce Platform™ (OCP) is the industry-leading direct commerce platform for business-to-consumer, business-to-business, mobile, order management, and call center commerce solutions. Developed by MICROS-Retail, OCP leverages decades of experience from successful implementations for clients such as Cabela's, Charming Shoppes, Eddie Bauer, Meijer, Vera Bradley, Whirlpool and more.

OCP's industry-best site management tools ensure that business users can easily keep their product catalog current, efficiently capitalize on merchandising opportunities, create personalized experiences for customers, and manage orders. The user-friendly, drag and drop interface allows non-technical business users to manage the site and create new experiences. And multiple sites running on the same platform require only one instance of Site Manager, making it a highly efficient tool for running your business.

MICROS-Retail's end-to-end services encompass all aspects of building and maintaining a results-oriented, market-leading commerce business. From strategy and marketing through design, development, managed services and hosting, MICROS-Retail's services complement OCP's technology leadership. MICROS-Retail offers a stable partnership that will yield many years of secure, scalable, creative, and adaptable experiences for all of your users on multiple platforms.

OCP is a part of the MICROS-Retail family of products that work together to provide comprehensive cross channel commerce. In addition to OCP, these products include:

  • Relate: CRM, loyalty and gift cards/certificates
  • Locate: Order brokering to show inventory in-store, online, and to allow for in-store pick up
  • CWSerenade: Warehouse management system or standalone OMS (Order Management System)
  • XStore: Point of Sale systems
  • PIM: Product management

What Differentiates OCP From Competing Platforms?
  • Our solution was designed to be easy to use and maintain by non-specialized engineers.
  • Our toolset has been designed and architected by usability experts, not by engineers. We have the most robust and intuitive tools available in the marketplace.
  • Our integrated content, catalog, personalization and targeting tools provide the most comprehensive site management toolset available.
  • OCP offers modules for all of your commerce initiatives – business-to-consumer, business-to-business, mobile, order management, and call center.
  • OCP was architected to provide a straightforward and deterministic upgrade path that allows for regular and routine functional enhancements.
  • OCP was built to scale both horizontally and vertically and has been proven repeatedly to have the smallest hosting footprint in the market.

OCP Features

Clients like Whirlpool, Vera Bradley, Eddie Bauer, and Goodyear chose MICROS-Retail's OCP solution because it is:

  • Flexible. Our framework can be adapted to meet your business needs rather than forcing your business to adapt to technology.
  • Scalable. OCP deployments follow an n-tier architecture so that Web, application, and database server tiers can scale independently as needed.
  • Robust. The feature set provides robust merchandising, account, checkout, search, and catalog management tools.
  • By MICROS-Retail. Retailers that choose OCP rely on the company behind it. We have over 15 years of experience providing strategy, design, development, and managed services expertise to many of the world's best-known brands.

Business-to-Consumer

OCP now powers over 100 sites with billions of dollars safely and securely transacted. OCP is the most robust, reliable and scalable commerce solution for retailers.

Feature List

Multi-Site Support

  • Launch new Web sites on a single instance with minimal effort
  • Leverage common functionality
  • Accommodate unique Web site features
  • Share or segregate data
  • Control administrative access through permissions

Systems Integration

  • Inventory update integration
  • Order processing integration
  • Real-time integration or batch processes
  • Web site reporting integration

International Support

  • Single localized website that can support multiple countries
  • Single localized product catalog
  • Product pricing in multiple currencies
  • Localized managed and targeted content
  • Promotions specific to country
  • Promotions can run at different times based on country
  • Alternatively use multi-site capabilities to set up a separate website for each country

Product and Ensemble Browse

  • Dynamic navigation based on product taxonomy
  • Numerous category/product attributes and dynamic product attributes
  • Single products, kits and ensembles
  • Inventory messaging
  • Promotional messaging
  • Quick View
  • Multiple product images
  • Product/ensemble image zoom
  • Color swatches
  • Partnership with Adobe Scene7 for dynamic imaging and video
  • Email to a friend
  • Add to wish list
  • Facebook Like
  • Social share
  • Category refinements based on product and SKU attributes
  • Sort options within category thumbnail pages
  • Product compare
  • Recently viewed

Advanced Web Site Search

  • Grammatical variations (stemming)
  • One-way and two-way thesaurus entries
  • Spell-check
  • Did you mean?
  • Flexible index management
  • Refinements based on product and SKU attributes
  • Sort options based on product and SKU attributes
  • Search engine redirects

Merchandising

  • Cross-sell and upsell capabilities
  • Administrated product rankings
  • Inventory management and display
  • Promotions (% off, $ off, buy-one-get-one, free with purchase, shipping discounts)
  • Targeted content
  • Top sellers
  • Rules-based product assortments

Checkout

  • Universal shopping cart available throughout the website
  • Log in for account options
  • Upsells
  • Promotion code and source code entry
  • Promotional discount messaging
  • Single-screen checkout flow
  • Backorder/pre-order support
  • Multiple ship-to address features
  • Gift card and electronic gift certificate redemption (and purchase)
  • Gift wrapping and gift messages
  • Tax and shipping calculations
  • Credit card validation
  • PayPal
  • Order confirmation emails
  • Administrated promotion areas

My Account

  • Sign in or register for a website account
  • Billing address maintenance
  • Shipping address book
  • Wish list
  • Optionally save up to five credit cards
  • Reset password
  • Email sign-up
  • Order history

A/B Testing

  • User segmentation
  • Random content delivery
  • Multivariate capabilities
  • Reporting tool integration

Personalization

  • User personalization
  • User profile management
  • Address book with multiple ship-to addresses
  • User wish list
  • Email preferences
  • Order history
  • Secure credit card storage
  • Contact targeting

Miscellaneous

  • Gift card and electronic gift certificate purchase and redemption
  • Email sign-up for anonymous users
  • Order status lookup
  • Order from catalog
  • Store locator
  • Contact us
  • Unlimited content pages setup through Site Manager content management system
  • Site map
  • iPad support
  • Google Analytics tagging

SEO

  • Search engine friendly URLs
  • Google Site Map
  • Automated meta keywords and description with option to override within Site Manager
  • Automated page titles with option to override within Site Manager
  • Automated poppulation of image alt tags

Optional Features

  • Optional support for gift registries, on-site search solutions, product visualization, kiosks and more.
Business-to-Business

Buyers expect their business-to-business pruchases to be made online. The OCP B2B module enables businesses to quickly and easily provide the same type of experience buyers are used to from their business-to-consumer (B2C) interactions, but with the additional complexity required by B2B relationships.

Feature List

Multi-Site Support

  • Launch new Web sites on a single instance with minimal effort
  • Leverage common functionality
  • Accommodate unique Web site features
  • Share or segregate data
  • Control administrative access through permissions

Systems Integration

  • Inventory update integration
  • Order processing integration
  • Real-time integration or batch processes
  • Web site reporting integration

Product and Ensemble Browse

  • Public or private catalog browsing
  • Dynamic navigation based on product taxonomy
  • Numerous category/product attributes and dynamic product attributes
  • Single products, kits and ensembles
  • SKU tables to allow multiple SKUs to be added to an order simultaneously
  • Inventory messaging
  • Promotional messaging
  • Multiple product images
  • Product/ensemble image zoom
  • Color swatches
  • Partnership with Adobe Scene7 for dynamic imaging and video
  • Category refinements based on product and SKU attributes
  • Sort options within category thumbnail pages
  • Product compare
  • Recently viewed

Advanced Web Site Search

  • Grammatical variations (stemming)
  • One-way and two-way thesaurus entries
  • Spell-check
  • Did you mean?
  • Flexible index management
  • Refinements based on product and SKU attributes
  • Sort options based on product and SKU attributes
  • Search engine redirects

Merchandising

  • Cross-sell and upsell capabilities
  • Administrated product rankings
  • Inventory management and display
  • Promotions (% off, $ off, buy-one-get-one, free with purchase, shipping discounts)
  • Targeted content
  • Top sellers

Checkout

  • Universal shopping cart available throughout the website
  • Upsells
  • Promotion code and source code entry
  • Promotional discount messaging
  • Backorder/pre-order support
  • Multiple ship-to address features
  • Delivery date requests
  • Tax and shipping calculations, including support for tax-exempt businesses
  • Purchase via invoice
  • Credit card validation
  • Order confirmation emails
  • Administrated promotion areas

Order Workflow and Easy Reorder

  • Orders in-progress (saved orders)
  • Order templates
  • Item history, including reorder capability
  • Order history, including order status and reorder capability

Business Partner Accounts

  • Account creation upon registering or after approval by the merchant
  • Saved credit cards (optional)
  • Primary contact maintenance
  • Billing address maintenance
  • Shipping address book
  • Minimum order threshold
  • Invoice and credit card payment method options
  • Buyers can be associated to one or more business partner accounts

Lead Generation

  • Quote Request

A/B Testing

  • Buyer segmentation
  • Random content delivery
  • Multivariate capabilities
  • Reporting tool integration

Personalization

  • Buyer personalization
  • Buyer profile management
  • Email preferences
  • Contact targeting

Miscellaneous

  • Catalog request
  • Order from catalog, via SKU entry or CSV upload
  • Product catalog download
  • Contact us
  • Unlimited content pages setup through Site Manager content management system
  • Site map
  • iPad support
  • Google Analytics tagging

SEO

  • Search engine friendly URLs
  • Google Site Map
  • Page title, description, and keywords administration via Site Manager

Optional Features

  • Optional support for on-site search solutions, product visualization, ERP integration and more.
Mobile

Top retailers Express, Vera Bradley and Charming Shoppes, Inc. choose MICROS-Retail’s OCP mobile solution for its scalability and powerhouse feature set.

Feature List

Mobile Enhanced Website

  • Same product catalog as the business-to-consumer Web site
  • Same experiences as the business-to-consumer Web site
  • Same Site Manager for content management as the business-to-consumer Web site
  • Product browse
  • Search
  • Product and ensemble details
  • Shopping cart
  • Guest and registered user checkout
  • Wish list
  • Order status
  • Store locator
  • Customer service
  • Content targeting
Call Center

OCP can power your OMS and Call Center functions in conjunction with or separately from OCP?s other modules.

Feature List

Customer Management

  • Find customers and manage profile and address book
  • Manage email sign ups

Order Placement and Adjustments

  • Order entry, search, and edit
  • Take over customer shopping cart
  • Integrated promotions with Web site
  • Credit card settlement
  • Sales audit reconciliation feed
  • Appeasement management
  • Inventory management and returns

Store Management

  • Create and edit store address
  • Google Maps integration
  • Events per store

Shipping Method Management

  • Shipping methods name and codes
  • Fees associated with shipping methods

Gift Card Balance Check

  • Check gift card and electronic gift certificate balances

OCP Framework

Open Commerce Platform Frameworkzoom

The OCP framework is an organized collection of Java packages, optimized for electronic transactions, that provides a flexible and robust toolkit for building eCommerce sites.

  • JEE-compliant design and component structure
  • Deployment model that follows an N-Tier architectural approach so that web, application, and database server tiers can scale independently as needed as business and traffic volume increases.
  • Runs on commercial (e.g. IBM WebSphere) and non-commercial (e.g. Tomcat) application servers that support the JSP/Servlet specifications
  • Works with JDBC-compliant relational database servers, commercial (e.g. Microsoft SQL Server, IBM DB2, Oracle) and non-commercial (e.g. MySQL).
  • Completely independent data schemas to support distribution of application modules across multiple database instances.
  • Layered component architecture including presentation (JSPs), display logic (Taglibs, JavaBeans), exposed business objects (public managers/interfaces), exposed data access components (DAO interfaces), internal application components (engines), underlying database logic (DAO implementations), and data storage persistence (DB schemas).

Site Management

Today, attracting and retaining customers requires more than just a pretty interface. Customers want a current and personalized experience. OCP's site management tools ensure that business uers can easily keep the product catalog current, efficiently capitalize on merchandising opportunities, create personalized experiences for customers, and manage orders. These powerful tools offer a centralized site management solution for multiple sites within a single OCP implementation.

Site Manager's Key Benefits

  • User-friendly drag and drop interface allows non-technical business users to manage the site and create new experiences.
  • Flexible product management allows for both manual and automatic product and merchandising updates.
  • Continuous analytical processing evaluates customer actions and delivers appropriate merchandise, content, and pomotions.
  • Segment customers dynamically based on a broad, extensible set of events and conditions.
  • Integration with data across your enterprise results in a true multi-channel experience.
  • Single instance of site manager for all sites within a single OCP implementation.

User Management
  • Roles-based security
  • Enforced password expiration and rotation
  • Management of administrative users, roles, and groups
  • Activity logging / auditing mechanism
Business Partner Account Management (B2B Module)
  • Business profile
  • Address book
  • Allowed payment method(s)
  • Purchase order entry rules
  • Order minimum value
  • Free shpping based on order value
  • Buyer association
Catalog Management
  • Catalogs and categories
  • Products, SKUs, and ensembles with built in workflow
  • Global product updates
  • Merchandising – cross-sells and upsells
  • Automated merchandising by purchase aggregation
  • SEO meta descriptions and keywords
  • Visual merchandiser enables rules based product assortments (B2C and mobile modules only)
Content Management
  • Schedule, approve and preview page content
  • Various content types and formats
  • Preview Web site in past, present and future
  • Vanity URL administration
Experience Management
  • Dynamic customer segmentation
  • Delivery of content, promotions, and email
  • Support for A/B testing
  • User-friendly drag-and-drop interface
Search Administration
  • Index management
  • Thesaurus entries
  • Search redirects
Reporting
  • Customer-targeting insight
  • Orders
  • Erroneous catalog data
  • Call Center and Order Management System reports
  • Promotion report
  • Web site activity and audit records
System Tools
  • Job monitor and cache statistics
  • Performance profiling engine
  • Import / export
  • Reporting tool integration

Contact

contact

Have an enquiry about our retail solutions? Please don’t hesitate to contact us at

P: +49 2131 137 0

eu-retail@micros.com

Download