OPERA Customer Information System (OCIS)

The OPERA Customer Information System (OCIS) is a unique software product that collects and manages individual guest, travel agent, source, group and company profile data in a central database that can be shared by multiple properties. OCIS collects demographic information (postal and e-mail addresses, phone numbers, etc.), complete stay details, production data and revenue statistics. In addition, the OCIS Memberships module supports virtually any type of ‘frequent flyer’ or loyalty programme. OCIS can be used strategically by the hotel or chain to support Sales efforts and to enhance customer relationship management. The main modules within OCIS are:
- Client Profiles
- Profile Match and Merge
- Memberships

Features

  • Seamless integration with other OPERA systems
    As part of the OPERA family of products, OCIS is completely interoperable with all OPERA products including ORS, SFA, PMS, S&C, OWS and GDS
  • Multiple addresses, phone numbers and many more
    An unlimited number of postal addresses, e-mail addresses, phone numbers, membership IDs etc. may be associated with each profile. Specific contact information may be designated as ‘primary’ for the profile.
  • Centralised membership programme management
    Membership programme administration features automatically collect stays, nights and revenue data from PMSs for administration of programmes. OCIS Memberships supports bonus points and promotions, monitors membership tier qualifications and tracks award point consumption.
  • Profile subscriptions
    Profiles are kept up-to-date throughout the chain through a sophisticated subscription module. Subscribed profiles may be managed centrally and by designated local properties.
  • Profile relationships for rate entitlements and commissions
    Affiliations between guests and companies, agencies, groups or sources can be recorded in guest profiles to allow the guest to access negotiated rates. Agents and source profiles may be configured to specify commissions to be paid when the profile is associated with a reservation.
  • Advanced Match & Merge
    Hotel chains can minimise profile duplicates by using the Match & Merge feature. Customisable merge rules can be configured to determine whether or not possible duplicate profiles should be automatically merged, remain as separate profiles or manually reviewed.

Benefit

  • Inherently part of ORS and integrated with PMS
  • Shared profile and reservation information
  • Flexible, mulit-tiered membership tools
  • Easy distribution of rates to hotels

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