OPERA Sales Force Automation is a central Sales support tool for the hotel chain’s regional or national Sales team. SFA features are designed to maximise sales for the chain at large, regardless of where the business may materialise. SFA’s lead handling module communicates prospective business to selected hotels. When running as part of an OPERA PMS multi-property complex, SFA staff may view inventory and book directly into participating properties. SFA is fully integrated with OPERA’s central reservation system, ORS.
SFA is aimed at customers who need centralised sales. It can sit on top of OPERA Multi Property in the same database or OPERA/v6/v7 stand-alone sites or regional clusters and is connected in the same way as ORS (OPMS -> OXI -> OXI HUB -> SFA). SFA offers full access to the Profile screens, the same screens as in OPMS/OSC, but with a consolidated view of the entire hotel chain. In addition, SFA offers the possibility to create ‘group and event booking leads’ that can be sent through to the OPMS for the hotels to respond to. It also has the ability to manage the contract process for negotiated rates. This means that rules can be set up for qualifying accounts for certain rate amounts, printing off contracts etc. The actual creation of the rate code generally takes place in the OPMS or in ORS.