Relate™ from MICROS is a retail-specific, customer relationship management solution that unifies marketing planning and management, whilst providing the tracking tools your marketing team needs to effectively manage your marketing initiatives. From initial analysis, through to implementation, execution and evaluation of results, Relate™ lets you build and manage an unlimited number of campaigns and promotional activities from your corporate headquarters to store level. You can manage customer names and histories, operate stored-value programmes, issue loyalty points, build and stratify segments, and launch and measure targeted campaigns – all within one application.

Features:

• Automatically tracks customer response rates
• Bases new programmes on known successes from prior initiatives
• Creates and manages multiple and simultaneous loyalty programmes
• Utilises gift cards to build revenue and control costs
• Monitors results during the course of a campaign as well as after its completion
• Performs trend and migration analysis

Key Benefits:

• Improves campaign effectiveness by targeting your message to specific market segments
• Increases shopping frequency
• Builds relationships at point-of-sale
• Tracks and reports on results
• Minimises waste
• Motivates customer loyalty