webHotel is a new e-Commerce hotel product and services platform that integrates OPERA with the content management system Hotel Commerce Platform, enabling MICROS to provide the entire range of products related to website design. The end-result is a truly integrated web presence that drives revenue and makes our hotel client more competitive in the online world.
You can purchase 3 types of services with webHotel:
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webHotel Web Booking Engine
Together with Content Management System (CMS), Experience Management and Integrated Booking Engine, the webHotel Web Booking Engine works with legacy sites and is available for independent hotels and chains who require an integrated booking engine with customization of the look and feel. This product is meant to replace the mylink Booking Engine.
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webHotel Full Service (out-of-the-box)
Independent hotels that require website design, search engine optimization and web booking engine but have a limited budget can choose out of a selection of templates.
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webHotel Full Service
Hotel customers who want custom solutions for custom requirements can use webHotel for a fully customized web presence, also including search engine optimization and customized web booking engine. In addition, via TIG Global – MICROS eCommerce Services, MICROS offers a variety of online marketing services meant to support the hotel’s web presence in generating revenue via their corporate hotel websites, including Search Engine Marketing, Digital Media, and Social Media Marketing.
The webHotel platform addresses every phase of the online travel shopping experience, from initial travel research through booking including pre/post-stay emails (in combination with Serenata @mail). The platform features marketing, website design, content management, personalized and targeted promotions, booking and reservations functionality, email communications, social media integration and detailed reporting.
When it comes to online marketing, hotels can select bundled services or a la carte services. As part of our bundled services program, we conduct a thorough analysis of the hotel and market of the development of an individualized annual marketing plan. This plan serves as the foundation for all marketing initiatives employed during the course of the program, and is continually adjusted based on performance and trends.
Discover the Benefits
Experience Management is a feature that offers competitive edge. webHotel features a user-friendly website design and management solution that serves personalized smart-content to users based on their web origin, previous web history and preferences.
For independent hotels, webHotel provides a number of out-of-the-box design templates that offer a choice of design styles. Each template can be intricately customized using images, rich media and a variety of color and font motifs to project the unique brand and personality of the hotel.
For chains and more sophisticated independent hotels, webHotel provides fully customizable design styles, created as per customer’s requirements and expectations.
The integrated webHotel booking engine guides the guest through a step-by-step process that allows availability checks based on dates, room type and rate. Also here, targeted merchandising and up selling is presented to the guest based on their profile and navigation behavior (Experience Management).
The booking engine collects customer information and payment details. The booking process allows the guest to review the reservation and make any necessary changes before finalizing the booking. An automatic confirmation can then be emailed to the guest or sent to their mobile phone. The webHotel platform offers hotel wide flexibility in designing a program to meet their requirements.
webHotel is available as a service hosted from any of the MICROS Data Centers.
webHotel accesses your OPERA or myfidelio.net database via OPERA Web Services and provides security, system monitoring, disaster recovery, application monitoring and PCI Compliance.
webHotel provides options for hotels, chains and industry affiliations of any size, ensuring the ideal fit for your needs.
Customers need to order domain and SSL certificate.
The custom design and branding of webHotel, as well as the configuration of your content and activation of Experience Manager, are covered by a one-time fee.
Utilization, hosting, upgrades and ongoing consultancy are covered by a recurring monthly fee, based on the number of rooms that your hotel or chain has.